About Us

Who We Are
We’re Bill & Shauna Klein. Entrepreneurs, creators, and believers raising Gen Z kids in a world desperate for truth. We’ve built businesses before, but this one isn’t about profits—it’s about purpose.

Why Passionate Pioneer?
A pioneer is someone who refuses to stay safe. They go first. They clear the path so others can follow. Being a passionate pioneer means living with conviction so strong that culture can’t silence it.

We believe every generation has a calling. Ours is simple: speak truth, live bold, and wear our faith out loud. Every shirt we design is more than fabric and ink—it’s a sermon you can preach in 10 seconds without saying a word.

The Big Why
Because silence won’t change the world. Because hope is louder when it’s worn. Because we can’t wait for someone else to rise up—it takes all of us. Every student, worker, parent, and believer willing to stand unapologetically for faith in public.

Passionate Pioneer isn’t merch. It’s a movement. And you’re part of it